PPC & SEO

June, 16, 2016Acumenservices
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PPC

Ever been creepily followed around the internet by those shoes you just looked at?

All of a sudden they are 20% off.

These are the PPC bandits.

And yes, we can do that for your brand.

We’re not just experts in the Google display network.  We know how to get your advertisements to the top of the search engine results page for less.

How?

By creating genuine campaigns that users are legitimately interested in.

Google calls it “quality score”.

We call it “good old fashioned, good business”

SEO

We practice and preach the SEO of tomorrow.

We believe in using SEO to drive your ROI and brand building.

Long gone are the days of shady tactics and off-shored teams.

SEO Dubai is simple… be the best in your niche.

We leave Google with no choice but to rank you first.

We are technically superb, creatively obese.

Nothing more, nothing less.

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360 Digital Marketing

June, 16, 2016Acumenservices
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360 Digital Marketing

We believe in two types of digital marketing: Push and pull.

And we hope you will as well.

We pull visitors to your website with dramatic, thoughtful and insightful content.

And by content we really mean:

Entertainment.

We create internet destinations where potential customers come for solutions, find answers and are entertained in the process.

Whether it’s images, articles or multimedia. Everything serves a purpose, it all happens for a reason and everyone is ecstatic.

Sometimes people need a little push towards your incredible content and digital footprint.

Like a street without a sign, you will not be found without pushing a message to your potential customers.

In fact:

If you only push or only pull; like in life, you won’t go far:

Very far at all.

So we push, we pull…

And we get results.

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Media Buying and Planning

June, 16, 2016Acumenservices
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Media buying and planning

Ever wondered who places the huge adverts in the Khaleej?

Or those Coca Cola ads that seem to be everywhere?

People like us.

We like to get in people’s faces, the difference between what is considered “annoying” and what is referred to as brilliant is a fine line.

A fine line we have been treading in Dubai for 20 years.

Having our own in-house media team lets us deliver smoother and smarter campaigns from end to end.

Media Planning is art. Media Planning is science. Media Planning is strategy.

The combination of these things is what acumen does best…

ROI not to be sneezed at.

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Brand Identity

June, 16, 2016Acumenservices
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Brand Identity

Branding identity should be both memorable and unique.

How do you create a brand identity that is both? And for the right reasons…

Research.

For us it all comes down to quality design, big ideas and research.

Research is number one as it forms the foundations of the finished product.

It’s the little things that differentiate us from the pack and give us the ability to position your brand right where you want it. Positioning a brand in a highly competitive consumer market needs something special.

We treat each brand as a blank canvas, where we can artistically bring the canvas to life through our design and communication.

Logo, typography, colours, graphics, photography and illustration are all an expression of your brand’s values.

A simple yet original visual identity ensures visibility in the market and pushes the overall objectives.

A visual identity comes down to attention and influence.  Everywhere you look these days there is an advertisement.  Our aim is to help you stand out.

Actually, not just stand out, but stand up and shout.

Messaging and tone of voice need to be consistent when speaking to the consumer.  We ensure the way you communicate is consistent across all mediums and your underlying message is coherent.

This gives your brand a personality, some attitude and makes you easy to engage with.

We are brand focused. With a mission to communicate culture for lifestyle inspired brands.

For us, this process is immensely rewarding.

Connecting people and brands through innovation and experiences is something we invest a lot of time and dedication to.

We don’t just consider this work; we want to build brands that people love.

What are you waiting for?

Print

Print has always been where our craft and attention to detail really shine through. Some may say it’s a dying art but one we’ve always maintained a strong focus on with our upmost care and attention.

From corporate stationery to invitations and brochures; print media is still an essential part of any brand’s communication. We rarely get a chance to make a second impression and we understand more than anyone that our print media has to be on point.

Print media takes time to get right.

There are a lot of factors to consider. Paper samples, production elements and dimensions all need to be carefully arranged. We understand that the “don’t judge a book by its cover” is the most ignored piece of advice the world over.

Our job is to ensure your print media is engaging, inspiring and attractive to the audience. Technology has allowed print media to explore new means and take on new modes of communication.

In an ever-growing digital world, print often gets pushed aside, we don’t let that happen and ensure we take our time to make branding and print work for you.

What are you waiting for? Let’s get started today.

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Software Development

June, 15, 2016Acumenservices
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Software Development

Create Quality Software. It’s What We Do Best.

“Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.”

If it’s it good enough for Bill Gates it’s good enough for us.

We create solutions for your business needs. We have built Dropbox style applications for multinationals and e-commerce stores for the local grocer. We recently joined forces with the Al Naboodah group which means that we have the resources and are here to stay. We are in a building phase right now with our team, with a lot of exciting ideas and people coming into the mix.

Small or big we can sort you a no fuss solution, on time and on budget. We find the best way to build amazing software is to become part of your team. When we become part of your team we can quickly turn your needs and desires in functional and scaleable solutions

We love to build and innovate, our products stand out with slick user interfaces and bold usability. Our full stack engineers develop as team – they even have a UX designer in the mix.

So if you’re looking for a software solution to help you build your business or revenue, look no further; you have found acumen.

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Programmatic Advertising Dubai

June, 12, 2016angusblog
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So what does programmatic mean?

A marketing buzz word?

A passing phase?

Whatever programmatic advertising Dubai is; it can be extremely confusing.

There’s no need to be scared of the idea of programmatic advertising. In this article I will attempt to explain it in as simple as possible language.

First up programmatic’s best friend, RTB (real-time bidding) is also not evil and I am going to tell you why.

RTB is a type of programmatic advertising, but it is not programmatic advertising.

Just like email is a type of communication but it is not communication.

The programmatic part simply means controlled by a computer.

Hmmm, but what does that mean?

Advertisers have long been able to market to specific demographics, locations etc. So how could programmatic do this better?

In a very simplistic way, programmatic advertising allows an advertiser to leverage real time consumer data to super target their advertising campaigns.

Oops, that wasn’t so simple.

An example is probably best. If Sarah just purchased a flight to Sri Lanka online, this can be tracked via cookies which can also be called pixels. These cookies can be leveraged to target her for things she may need while on holidays such as travel insurance or accommodation.

A second example would be using software and big data to extrapolate consumer data to create bigger target sets. i.e. Finding consumers who match a certain set of characteristics and grouping them. Eep.

Now for RTB.

One of the most exciting aspects of programmatic is real-time bidding. The main reason this is so confusing is that the name is misleading.

Humans basically have nothing to do with the actual auction and the bidding. This is all done by 3 players. A DSP, an ad exchange and an SSP. We do set the bids and prices but there’s no human sellers, buyers or auctioneers present at the actual auction.

1) DSP (demand side platform) is the software that powers programmatic advertising from the advertisers side.
2) An ad exchange, this is where the buy and selling goes on
3) SSP (supply side platform) is the software that powers programmatic from the publishers side

Think adwords and you are basically there. Adwords is a DSP and Adsense is an SSP.
The DSP and SSP take ads and ad spots to the ad exchange and buy and sell them. The DSP has been given a buy order from the advertiser and the SSP has been given a sell order by the publisher.

An advertiser has programmed the DSP with loads of information. The DSP has a set of certain criteria or user information and is searching for ads that match this criteria. The SSP has ads which are tagged with similar information.

An advertiser defines a target demographic, decides what information they can use from a cookie and then sets parameters within the DSP to look for ad spaces with that type of cookie. It’s a cookie matching fest!

A DSP goes to the ad exchange with ads that will be served because of the following information:

  • Dimension of ad
  • Type of ad
  • Demographic information
  • Consumer behaviour information
  • Device type

An SSP goes to the ad exchange with ads spaces that will be filled because of the following information:

  • Dimension of ad
  • Type of ad
  • Demographic information
  • Consumer behaviour information
  • Device type

When a DSP finds an ad spot at the ad exchange that is matched with its own set of data, it bids versus other DSP’s for the right to serve its own ad.

In a nutshell:
1) A websurfer visits a web page that has available ad space (inventory)
2) The browser sends ad and consumer information to the SSP
3) The SSP takes this information and ad size / type to the ad exchange
4) Waiting at the ad exchange are DSP’s looking for ads with a particular set of information
5) Once there is a match between an ad and an ad space an auction ensues
6) The winning bidder (DSP) then serves an ad on the websurfer’s browser

The most amazing thing is this all happens in about 100ms, before you can even blink.

But why does this all matter?

1) Better reporting
As DSP’s become more advanced, their ability to automate reporting becomes a valuable asset for any advertiser. The customer benefits as well as they can see exactly where the budget was spent.

2) Better control over ROI
Programmatic allows you to optimise in real time. If the data suggests something is amiss you can test a change and then implement to be forever driving higher ROI.

3) Deliver the right message to the right person, at the right time, and in the right context
The ability of a DSP to find your customer exactly where you want them to be is truly remarkable. Do you want a 35-year-old western male, on a mobile who is interested in bicycles, sunbaking on Kite Beach? Programmatic can probably deliver.

4) Buy an audience not a placement
With programmatic you are not just buying a spot on a website, you define an audience and chase them around the internet.

5) Optimise around websites that are generating the highest CTR
You can find detailed analysis of the websites and types of websites that you are seeing the best results on. You can then change your strategy as you go to focus in on those high CTR websites to drive better ROI.

And why do people fear programmatic?

1) It’s confusing
Let’s face it. The first time you hear about programmatic you will be insanely confused. When you try to understand it, you will get more confused… Maybe even a little angry.

2) You are only buying unwanted inventory
Simply not the case. Simple supply and demand. If a publisher has premium inventory and puts this to an open RTB market they can effectively gain higher CPMs because there is more demand. It also allows publishers to do away with expensive negotiations between humans.

3) You are buying an audience of robots
Google’s Doubleclick has a team of over 100 humans fighting the battle against ad fraud and robot views and clicks. They, with appnexus have started selling fraud free ads, at a premium of course.

So there you have it. A comprehensive guide to programmatic advertising by acumen advertising. It’s a difficult concept to get your head around but the more articles you read and the more often you surf the web, the more it starts to make sense. If you have any queries or just want to know more; don’t hesitate to contact acumen advertising, Dubai’s leading programmatic agency.